Adwoa Pinaman Acquah, ACIIG
Accra,Ghana
Summary
Accomplished professional with a strong commitment to corporate responsibility and a proven track record in innovation facilitation. Demonstrates leadership excellence and senior-level collaboration, driving business development and sales strategy initiatives. Possesses in-depth knowledge of regulatory compliance, aiming to leverage these skills to enhance organisational growth and success.
Overview
25
25
years of professional experience
9
9
years of post-secondary education
Work history
Managing Director, Westom Insurance Brokerage Ltd.
Westom Insurance Brokerage Co. Ltd.
Accra, Ghana
2019.01 - Current
- Negotiated profitable contracts, increasing company revenue.
- Built the business from scratch to where it is now; being part of the top 10 brokerage firms in Ghana within 5 years of operations
- Built a harmonious work environment with strong leadership skills.
- Fostered partnerships to expand business opportunities through digital platforms.
- Developed effective business strategies for sustained growth. Transactional led platforms for online insurance booking for motor, life and business insurance.
- Identified market trends, leading to business expansion opportunities.
- Facilitated training programmes to improve employee skills and capabilities.
- Established performance metrics, resulting in increased team efficiency.
- Promoted a culture of continuous improvement, driving operational excellence.
- Secured new clients through targeted marketing campaigns.
- Oversaw financial operations for fiscal control and profitability.
- Streamlined workflow processes, enhancing productivity levels.
- Created and led successful business culture focused on performance.
- Maintained organisational compliance with applicable legislation and regulations.
- Directed administration and optimisation of financial operations, payroll and accounting processes.
- Worked with board of directors to establish objectives and decisively lead operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
Business Manager - Accra Main
Universal Merchant Bank
Accra, Ghana
2015.04 - 2017.10
- · Responsible for the general administration and management of all branch activities in respect of Customer Service, Operations (back office), and Sales.
- Monitored to ensure proper control of processes and compliance with Guidelines & Procedures regarding “Know Your Customer”, Anti Money Laundering, etc.) in respect of customers’ accounts.
- Identified growth opportunities to expand Bank's reach.
- Developed new marketing strategies for increased brand visibility.
- Achieved better customer relations with regular client meetings.
- Devised sales targets, driving the team's motivation and focus towards achieving them.
- Fostered partnerships with industry leaders, strengthening network ties.
- Ensured compliance with regulations by conducting routine audits, snap checks on operations procedures and processes.
Relationship Manager - Corporate Banking
Universal Merchant Bank
Accra, Ghana
2010.02 - 2013.11
- Established strong client relationships by providing exceptional customer service.
- Identified potential risks, ensured proper risk management measures were in place.
- Coordinated with cross-functional teams, ensured smooth project execution.
- Developed new business opportunities for enhanced revenue generation.
- Streamlined internal procedures to increase productivity and efficiency levels.
- Drove sales initiatives that resulted in increased market share.
- Built lasting relationships with key stakeholders through consistent engagement activities.
- Effective utilization/management of Branch Staff to ensure optimal levels of performance and development of talents for the bank's short/medium/long-term human resource needs
- Monitored to ensure proper control of processes and compliance with Guidelines & Procedures regarding “Know Your Customer”, Anti Money Laundering, etc.) in respect of customers’ accounts.
- Initiated action for business acquisition for the development of unit's portfolio and spearheaded the marketing effort to grow the portfolio both in terms of volume and value.
- Responsible for the delivery of quality services to customers and ensuring that all customer feedback/complaints are resolved expeditiously
Business Manager
Merchant Bank Ghana Ltd
Accra, Ghana
2005.09 - 2011.01
- Provide leadership to ensure effective monitoring of credit facilities and management of front-end credit collection.
- Prepare all Branch statutory/special reports and ensure that all variances in relation to set targets are properly explained.
- Responsible for ensuring that all queries/comments from internal and external audits are resolved as appropriate.
- Effective utilization/management of Branch Staff to ensure optimal levels of performance and development of talents for bank's short/medium/long-term human resource needs.
- Track Key Operational Risk Indicators and Control Standards to manage operational risk at the Branch including effective mitigation/control actions in line with Group Operational Risk guidelines.
Sales and Marketing Executive
The Coca-Cola Bottling Company of Ghana
Accra, Ghana
2001.01 - 2005.09
- Built up a credible source of data for the entire Coca-Cola country wide through the use of appropriate spreadsheets, templates, SCALA Software in capturing master list of our numerous customers and assets. (Self-Initiated).
- Key member of the planning and implementation committees for projects and launching of new products/brands.
- Ensured that all advertising and point of purchase materials conform to global branding before they go out.
- Ordered and planned the distribution of various trade equipment as and when needed.
- Provide timely and accurate reports for management meetings
- Manage and control consumer marketing budgets, ensuring that maximum value, efficiency and quality are derived from available resources.
- Continuously monitor campaign exploitation in the media and ensure that the exploitations are on strategy and as per plan.
- Facilitate training, seminars and workshops for sales force
- Organize yearly dealers Conference/Awards day
- Developed compelling marketing campaigns to boost product awareness.
Education
Associate Chartered Insurance Institute of Ghana - Chartered Insurance Program
Ghana Insurance College
Ghana 2023.02 - 2025.09
MSc International Relations -
Accra Business School
Accra Ghana 2024.07 - 2025.11
Post Graduate Certificate - Aministration
University of Leicester
Leicester, United Kingdom 2006.04 - 2008.02
Bachelor of Science - Aministration - HR Option
Central Univerasity College
Greater Accra Region, GhanaHigher National Diploma - Secretaryship and Management Studies
Kumasi Technical University
Kumasi, Ghana 1997.09 - 2000.09
Skills
- Corporate responsibility commitment
- Innovation facilitation
- Leadership excellence
- Knowledge of regulatory compliance
- Senior-Level collaboration
- Business development
- Sales strategy development
Accomplishments
· Awarded at the 100-year centenary conference by Enterprise Insurance
· Won the ‘Most Enterprising Salesperson' (overall bank awards ceremony), 2006
· Won the ‘Best Manager - Loan Recovery/Portfolio Management' (overall bank awards ceremony), 2009
· One of the three overall ‘Best Staff in revenue generation and Operational Controls' – Had my portrait Pasted in all branches from 2010 to 2014, 2010-2014
· Consistently exceeds my yearly target in any branch I managed
· Acted as Regional Manager for 9 Branches within the Accra West Zone
Timeline
MSc International Relations -
Accra Business School
2024.07 - 2025.11
Associate Chartered Insurance Institute of Ghana - Chartered Insurance Program
Ghana Insurance College
2023.02 - 2025.09
Managing Director, Westom Insurance Brokerage Ltd.
Westom Insurance Brokerage Co. Ltd.
2019.01 - Current
Business Manager - Accra Main
Universal Merchant Bank
2015.04 - 2017.10
Relationship Manager - Corporate Banking
Universal Merchant Bank
2010.02 - 2013.11
Post Graduate Certificate - Aministration
University of Leicester
2006.04 - 2008.02
Business Manager
Merchant Bank Ghana Ltd
2005.09 - 2011.01
Sales and Marketing Executive
The Coca-Cola Bottling Company of Ghana
2001.01 - 2005.09
Higher National Diploma - Secretaryship and Management Studies
Kumasi Technical University
1997.09 - 2000.09
Bachelor of Science - Aministration - HR Option
Central Univerasity College