Adelaide Araba Mensah
Accra
Summary
Result-driven marketing professional with a solid background in IT and experience in digital marketing, content strategy and campaign management. Currently pursuing a postgraduate program in Marketing,deepening my expertise in advanced marketing strategies . Expertise in utilizing technical skills to optimize digital marketing strategies, enhance web performance ,and drive business growth. Proven ability to gap between marketing and IT to create data-driven campaigns and improve user experience. Seeking to apply this unique blend of skills in a marketing role focused on promoting website services.
Overview
2
2
years of professional experience
1
1
Certification
Work History
National Service Personnel
University of Cape Coast
Cape Coast
11.2023 - Current
- Created and implemented digital marketing strategy for university's alumni communication channels, leading to higher social media engagement
- Managed website redesign and optimization for the university, emphasizing UX/UI improvements, mobile responsiveness, and SEO enhancements. Resulted in increased page visits and reduced bounce rates.
- Developed and executed a successful content marketing strategy to enhance the university alumni newsletter, resulting in a substantial increase in audience engagement on various digital platforms.
- Coordinated marketing and communications for high-profile university events, resulting in increased attendance and heightened alumni involvement through impactful promotional tactics.
Marketing Intern
Vodafone Ghana, Cape Coast Retail
Cape Coast
09.2022 - 12.2022
- Acquired practical knowledge in managing customer relationship through CRM systems, optimizing customer communication process.
- Conducted market research and analyzed data to support marketing strategies, refining targeting and enhancing experience.
- Applied extensive IT knowledge to ensure optimal formatting and integration with digital platforms
Education
Bachelor of Science - Marketing/ International Business
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana11-2023
Skills
- Digital Marketing Strategy: Expertise in developing and executing strategies that align with business objectives including SEO,SEM,PPC, and social media
- Technical Proficiency: Strong background in IT, with experience in web development, UX/UI optimization ,and CRM systems
- Analytics And Data-Driven Marketing: Proficient in using analytics tools to measure campaign effectiveness and improve ROI
- Content Marketing: Skilled in creating and Managing content that resonates with target audiences, leading to increased engagement and brand authority
- Website Management: Extensive experience in website optimization
- Advanced Marketing Knowledge: Currently deepening expertise in marketing analytics ,consumer behavior , strategic marketing as a postgraduate
Affiliations
- Attended and participated in several university collaborated conferences,focusing on marketing trends and IT driven marketing strategies.
- Participated in workshops and trainings,focusing on the use of IT tools to enhance SEO and web analytics.
- Ongoing postgraduate studies in Marketing in University of Cape Coast.
Accomplishments
- Assisted in optimizing a CRM system, improving customer communication workflows and enhancing lead nurturing processes
- Provided data-driven insights that helped optimize a digital campaign , leading to a stunning improvement in conversion rates
Languages
English
First Language
French
Upper Intermediate (B2)
B2
Certification
- Google Analytics Certification
Projects
- University Website Redesign: assisted in the redesign of the University of Cape Coast's Institutional Advancement website,integrating technical SEO and UX/UI improvements.
- CRM System Implementation: Assisted in the implementation of CRM system at Vodafone Ghana, improving customer communication processes
Timeline
National Service Personnel
University of Cape Coast
11.2023 - Current
Marketing Intern
Vodafone Ghana, Cape Coast Retail
09.2022 - 12.2022
Bachelor of Science - Marketing/ International Business
Kwame Nkrumah University of Science And Technology
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