Adelaide Safoa Amponsah
Accra
Summary
Dynamic Marketing Manager with a proven track record at SIC Financial Services Ltd, excelling in fund management and strategic marketing initiatives. Leveraged expertise in Microsoft Excel and exceptional communication skills to enhance product distribution and client relationships, achieving significant financial gains. Demonstrates a strong ability to solve complex problems and drive team productivity.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
SIC Financial Services Ltd
03.2023 - Current
- Provident Fund Management and Administration: managing provident funds for various institutions and individuals
- Overseeing marketing and sales activities of the Asset Management department, providing direction and feedback on major projects.
- Making key decisions regarding product distribution, budgeting, branding, and sales
- Managing the company website and analyzing client feedback to assess product and service competitiveness in the market
- Liaising with the sales representatives to create content for all products and services, researching organizations and individuals for new sales and marketing opportunities, and analyzing market trends, competitor offerings, and demographics to inform marketing strategies, and ensure the scheduling of content publications across social media platforms, and compliance with SEC and NPRA regulations.
- Developing business development strategies focused on financial gain, identify areas for improvement in product offerings and marketing tactics, maintain the department's budget, ensure cost-effective marketing activities, and work with company officers to establish budgets and marketing objectives
- Monitoring marketing and sales performance, adjusts strategies as needed, and adheres to and implements all company policies and procedures
Executive Assistant
SIC Financial Services Ltd
03.2021 - 03.2023
- Coordinated and Organized Events: Managed logistics, catering, agendas, and travel arrangements for meetings and events, including conferences, team-building activities, and dealer visitations
- Executive Support and Calendar Management: Allocated executive tasks, managed complex calendars, and maintained daily appointment schedules for the Managing Director and senior executives
- Administrative and Clerical Support: Provided confidential administrative support to senior leadership and the board of directors, including transcribing meeting minutes and handling correspondence
- Enhanced Communication and Business Processes: Facilitated communication by coordinating responses to emails and other correspondence and organizing virtual meetings via Zoom and Microsoft Teams
- Promoted Team Productivity and Organizational Culture: Assisted with team-building initiatives, organized office supplies, and supported overall employee morale and organizational culture maintenance
- Project and Travel Management: Worked with senior management to initiate new projects and managed domestic and international travel plans for executives
Operations officer
AMAS HMOS
06.2020 - 12.2020
- Company Overview: London UK
- Property Operations and Compliance: Supervised effective property operations, ensuring adherence to building codes, acts, and regulations under the United Kingdom property laws
- CEO Support: Managed and organized emails and calendars for the CEO, including scheduling online meetings via Zoom, Microsoft Teams, and Google Meetings
- Property Inspections: Conducted regular virtual inspections of properties to ensure proper functioning, safety, security, and appearance
- Maintenance and Repairs: Arranged maintenance repairs for existing residents and vacated units to meet occupancy standards with vendors
- Tenant Relations: Identified and resolved routine tenant matters, reporting significant management concerns
- Notices and Documentation: Prepared and issued applicable notices to residents as part of daily operations
- London UK
Administrative Assistant
FHI360
Accra
05.2018 - 08.2019
- Program Support and Coordination: Provided effective administrative, logistical, and information management assistance to ensure smooth program delivery for the USAID Partnership for Education/Learning
- Point of Contact in the Absence of Team Members: Acted as the main contact person during team members' absence, handling emergencies and sharing the workload with the Program Assistant
- Inter-Team Collaboration: Coordinated work activities with other project teams to meet deadlines and provide necessary support
- Financial Document Processing: Managed financial documents, including processing invoices, expense reports, and budgets
- Event and Activity Coordination: Organized workshops, training, and meetings according to the program calendar
- Travel Management: Handled travel logistics, including preparing travel authorizations, arranging transport, booking flights, and securing hotel accommodations
Administrative Executive
FHI360
Accra
02.2016 - 04.2018
- Event and Meeting Coordination: Scheduled meetings and assisted in organizing events with program officers
- Travel Arrangements: Managed various travel arrangements for project staff
- Documentation and Reporting: Wrote minutes, and prepared presentations, briefs, and reports on project activities
- Budget Preparation: Collaborated with the project finance officer to prepare budgets for workshops
- Procurement Management: Procured project-related materials in coordination with the procurement department
- Project Tracking and File Management: Maintained project file structure and naming system, tracked project progress, and managed project reports and databases
Administrative Support (Contract)
FHI360
Accra
09.2015 - 01.2016
- Administrative and Logistical Support: Provided comprehensive support for the USAID/Communicate for Health Project
- Meeting and Event Organization: Organized meetings and events and maintained updated budgets for workshops
- International Staff Coordination: Managed travel logistics and necessary arrangements for international staff
- Documentation and Filing System: Developed and maintained an efficient documentation and filing system, both electronically and manually
Project Assistant (National Service)
FHI360
Accra
09.2014 - 09.2015
- Project Coordination: Assisted with the coordination and implementation of the END in Africa project, focusing on controlling and eliminating neglected tropical diseases
- Workshop Support: Supported quarterly and yearly workshops related to the project
- Administrative Assistance: Provided efficient administrative support to the project lead and technical staff
IT/Administrative Support (Intern)
FHI360
Accra
03.2013 - 03.2014
- IT Issue Resolution: Identified and addressed urgent IT situations, providing effective solutions
- Administrative Support: Performed various administrative duties for the IT department
- Front Desk Management: Managed the front desk office in the absence of the Administrative Associate
Administrative Assistant (Intern)
SSNIT Pension House
Accra
04.2011 - 08.2011
- Document Preparation: Prepared memorandums and reports
- Meeting Scheduling: Scheduled meetings for various departments
- Utility Bill Management: Managed payment of utility bills for different departments
- Procurement and Documentation: Dispatched procurement tender documents and handled document duplication
Education
MBA -
Kwame Nkrumah University of Science And Technology
04-2024
BSc - Marketing
Ghana Institute of Management and Public Administration (GIMPA)
01.2014
SSCE - Science
La-Bone Secondary School
01.2004
Skills
- Microsoft Word, Excel and Powerpoint
- Communication skills
- Problem solving skills
- Marketing
- Procurement
- Graphic design
- IT Support
- Research
- Travel Management
- Event Organizing
- Hotel and Conference Bookings
- Client relationship management
- Presentation skills
Affiliations
USAID Partnership for Education
USAID/Communicate for Health (C4H)
CRSS (Global)
END in Africa (West Africa)
Certification
- Public Speaking - 2024
- Project Management for Development - FHI360 Learns
- Writing Business Plans and Proposals, Cours 2019
- Graphic Designing, NIIT, 2007
Languages
English
First Language
References
Kafui Kwasi Dzasi,
WHO IHR JEE Assessor,
FHI360, 0547641859,
KDzasi@fhi360.org
Ernest Appiah,
Human Resource and Administration Manager,
Millennium Development Authority
0244324516
eappiah@mida.gov.gh
Timeline
Marketing Manager
SIC Financial Services Ltd
03.2023 - Current
Executive Assistant
SIC Financial Services Ltd
03.2021 - 03.2023
Operations officer
AMAS HMOS
06.2020 - 12.2020
Administrative Assistant
FHI360
05.2018 - 08.2019
Administrative Executive
FHI360
02.2016 - 04.2018
Administrative Support (Contract)
FHI360
09.2015 - 01.2016
Project Assistant (National Service)
FHI360
09.2014 - 09.2015
IT/Administrative Support (Intern)
FHI360
03.2013 - 03.2014
Administrative Assistant (Intern)
SSNIT Pension House
04.2011 - 08.2011
MBA -
Kwame Nkrumah University of Science And Technology
BSc - Marketing
Ghana Institute of Management and Public Administration (GIMPA)
SSCE - Science
La-Bone Secondary School
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