ADELAIDE CRENTSIL

Banking and Merchants-Fintech

Tasks

• Completed 100% of scheduled renewal review tasks each week for priority customer accounts.
• Closed $800 in renewal and expansion revenue each quarter across strategic customer accounts.
• Develop trust relationships with a portfolio of major clients to ensure zero churn.
• Directly deliver a target of $1.8M in revenue by December 2026.
• Executive Reporting & Stakeholder Management Conduct quarterly service reviews and executive briefings, articulating customer achievements, issues, and improvement plans. Represent the voice of the customer in internal strategy discussions, ensuring business decisions reflect customer needs.
• Ensured daily payments, reversals, refunds and chargebacks; ensure timely settlement to Customer. Ensured reconciliation of transaction, trust and float accounts and resolution of related issues.
• Strategic Relationship Management & Platinum Customer Engagement-served as the primary partner for Platinum-tier customers, delivering tailored success plans and premium support. Lead strategic reviews (Monthly, Quarterly, H1/H2) with senior client stakeholders, positioning Cellulant as a trusted advisor.
• Deepen product adoption and solution fit by proactively uncovering client needs and driving upsell and cross-sell opportunities.
• Prepare and present business update for quarterly board meeting for Ghana.
• Acquire a thorough understanding of key customer needs and requirements
• Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
• Ensure the appropriate Cellulant products and services are delivered to customers in a timely manner.
• Play an integral part in generating revenue through cross-selling and upselling that will turn into long-lasting relationships.
• Led proactive risk management & product advocacy. Partner with product, engineering, and service teams to identify and resolve customer pain points early. Implement frameworks for early risk detection and churn mitigation. Champion customer feedback to influence product development and innovation.
• Developed tailored success plans for strategic accounts, aligning service priorities with retention and growth goals.
• Led executive review meetings with senior stakeholders, presenting account progress, risks, and next-step actions clearly.
• Maintained structured records of customer actions, follow-ups, and open issues for ongoing account continuity.
• Coordinated renewal discussions with customers and internal partners to keep commitments aligned and clear.
• Tracked renewal, adoption, and engagement signals to identify at-risk accounts before issues affected retention.
• Translated customer feedback into actionable input for product and service teams which I manage during issue reviews.
• Partnered with internal teams to coordinate onboarding, issue resolution, and service delivery for priority clients.
• Managed account plans for platinum customers, balancing service expectations with commercial growth opportunities.

Tasks

• Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition
• Lead the in-country sales team to achieve $5.4M target.
• Directly deliver a target of $1M by December 2024 for local and regional banking portfolio.
• Prepare and present business update for quarterly board meeting for Ghana.
• Acquire a thorough understanding of key customer needs and requirements
• Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
• Ensure the appropriate Cellulant products and services are delivered to customers in a timely manner
• Play an integral part in generating new sales that will turn into long-lasting relationships
• Build client portfolio by Identifying and acquiring new banks.
• Managed key banking relationships to strengthen trust, uncover needs, and support long-term account growth.
• Built new bank relationships by identifying prospects and presenting relevant product capabilities.

• Task
• Built and maintained strong, trusted advisor relationships with key banking executives and stakeholders.
• Identified opportunities for new business within existing accounts, drove renewals, and achieved revenue targets through upselling/cross-selling.
• Acted as the bridge between banks and internal product/engineering teams to tailor and implement Fintech solutions
• Assisted with product integration, optimization, and understanding usage, requiring a strong grasp of the Fintech tech stack.
• Developed strategic account plans, manage budgets, and lead Quarterly Business Reviews (QBRs) with performance metrics.
• Addressed client concerns, manage escalations, and ensure high customer satisfaction.
• Updated on financial industry trends, regulations, and competitor activities.

Television Station

Tasks

• Implement annual and quarterly sales objective
• Direct coordination of major accounts
• Identify and search for new prospects and sales opportunities for Kwese TV
• Understanding customer’s perception of product value, placement and availability with each customer segment
• Identify additional revenue generation opportunities
• Maintaining Contact with present customers (agencies and direct clients)
• Presentation of channel to and specific programs to clients
• Search for new clients
• Finding new and innovative Ideas to present to advertisers
• Explore new opportunities for selling the commercial air-time on the channel
• Keep track of media market behavior
• Managed key accounts by maintaining regular contact with agencies and direct clients.
• Identified new prospects and sales opportunities across existing and potential advertiser segments.
• Collaborated on sales strategy discussions to align client opportunities with commercial priorities.

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Tasks

• General coordination of team buying and planning activities.
• Achievements
• Built working relationships with media property holders to support smoother negotiations and dependable inventory access.
• Monitored account activity to identify payment risks and flag issues before they affected supplier commitments.
• Reviewed client and supplier commitments to support renewal discussions and reduce avoidable account friction.

• Tasks
• Daily research at the Ghana National Archives in Accra and Secondi Takoradi into ledger books, professional and personal note books of Barrister John Mensah Sarbah.
• Writing of daily report to senior partner on the days research and findings.
• Daily morning and evening meeting to brief the senior partner on new discoveries and finding and the way forward
• Responsible for the conversion of Mensah Sarbah's financial ledger book which was in gold dust currency to modern currency.

• Tasks
• Handled customer complaint for both corporate and individual customers
• Handled customer cash lodgment and payments
• Handled cash reconciliations with the bank treasury
• Meeting prospective clients to discuss their banking needs and recommend types of accounts that would be appropriate
• Answering questions and attempting to resolve the problem
• Developing long term relationship with a portfolio of clients and connecting with key business executives and stakeholders
• Explore opportunities for selling bank’s new products to existing customers.
• Liaising between customers and cross functional internal teams to ensure the timely and successful delivery of our solutions according to customer needs
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Monitor and analyze customer's usage of our product
• Responsible for keeping current clients satisfied and delivering exceptional client service on a day-to-day basis
• Report sales and prospects at weekly sales meetings.

• Processed Ghc200K in client payments weekly and maintained accurate handoff records for the accounts office.
• Collected 90% of outstanding client payments monthly while coordinating follow-up with the accounts office.
• Tasks
• Prepared and submitted tender documents
• Actively solicited for new business
• Coordinated the delivery of goods to client
• Collection of payments from client to accounts office

• Quality Control Officer
• Tasks
• Daily monitoring of water standard and quality at every stage of the production.
• Monitoring of production process at every stage to ensure the basic standards of the produce meets international standard and the standards of the company.
• Processed product complaints that came in from consumers.
• Ensured factory waste are well treated before discharged to meet EPA standards and regulations

• Logged 95% of courier deliveries weekly by recording outgoing invoices and letters for dispatch.
• Tracked 100% incoming calls daily while routing inquiries and messages to the right departments.
• Tasks
• Processed incoming/outgoing calls
• Dispatch of courier Transactions for business
• Received and dispatched invoices and letter for the company via courier.