Acheampong Israel
Kumasi
Summary
Performance-driven SEO Executive, SEO Specialist and SEO Analyst with 8 years of experience. Exhibits strong knowledge, critical thinking and acute understanding of digital media landscape. Demonstrates phenomenal client management and leadership to drive performance and maximize traffic. I focused on achieving operational excellence. Recognized for knowledge, insight and attention to detail. Excels at leveraging power of social media to increase brand recognition. Powerful and persistent leader with passion for finding creative solutions. Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior SEO Executive
Stayplain Technology Institute
Kumasi
03.2015 - Current
- Conducted keyword research and analysis to identify target keywords for SEO campaigns.
- Developed, implemented and tracked performance of on-page and off-page SEO strategies.
- Monitored website analytics data and identified opportunities to improve organic search rankings.
- Collaborated with content teams to ensure optimized content creation across all web pages.
- Performed technical audits of websites to optimize content, page structure and code for improved search engine visibility.
- Researched competitors' SEO tactics and identified areas of improvement in our own strategy.
- Analyzed link building activities and provided recommendations to increase backlinks from quality sources.
- Optimized title tags, meta descriptions, headings, internal linking structures., to maximize keyword rankings.
- Recommended changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
- Managed the development of high-quality content that is relevant to the target audience and optimized for search engines.
- Worked with social media teams to create an integrated digital marketing strategy utilizing SEO best practices.
- Identified potential new clients through online networking sites such as LinkedIn or Twitter.
- Provided strategic guidance on how best to use paid search channels in conjunction with organic efforts.
- Administered on-page optimization, conducted keyword research and developed metadata.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Evaluated websites and developed forceful action plans to increase engagement.
- Conducted effective auditing, gap analysis and strategy execution.
- Tracked latest search marketing technologies, digital trends and strategies to identify options for integration into current methodologies.
- Led day-to-day management of SEO programs across client portfolio.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Prepared and presented reports to update stakeholders about success of each strategy.
SEO Consultant and SEO Analyst
HyperXchange
08.2020 - 01.2023
- Developed and implemented SEO strategies to increase website visibility in organic search results.
- Researched and analyzed competitor websites to identify keyword opportunities.
- Reviewed clients' websites for content optimization and technical issues that could affect rankings.
- Conducted keyword research to identify relevant terms for content optimization.
- Optimized webpages with targeted keywords, meta tags, and title tags for improved SERP rankings.
- Created comprehensive reports outlining website performance, traffic trends, and ranking progress.
- Monitored industry trends, analytics data, and algorithm updates to adjust SEO tactics accordingly.
- Provided guidance on link building techniques such as guest blogging, directory submissions.
- Evaluated website performance using tools such as Google Analytics and Webmaster Tools.
- Built relationships with influencers in the industry to create backlinks from high-authority sites.
- Assisted with content marketing campaigns to drive more organic traffic to client websites.
- Identified potential areas of improvement within existing SEO campaigns.
- Managed social media accounts to ensure proper integration into overall SEO strategy.
- Provided training sessions for clients on how to use various SEO tools such as Google Search Console.
- Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
- Analyzed traffic and conversion trends and developed strategies to improve traffic.
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
SEO Specialist
InVideo
03.2021 - 04.2022
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Researched relevant industry topics to create high-quality content for websites.
- Conducted keyword research to identify potential opportunities for improvement.
- Performed on-page and off-page optimization techniques such as link building and directory submissions.
- Created reports on website performance metrics and provided recommendations for improvement.
- Collaborated with web developers in the implementation of SEO best practices.
- Developed a comprehensive link building strategy including outreach campaigns.
- Analyzed backlink profiles of competitors and identified new link opportunities.
- Identified areas of improvement within current SEO processes and recommended changes accordingly.
- Ensured all content created is optimized according to best practice guidelines set by search engines.
- Partnered with department managers to understand and meet SEO needs.
- Presented to executive team on SEO progress to inform business decision making.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
SEO Specialist
MadX Digital
09.2021 - 01.2022
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Analyzed website content to ensure proper optimization for target keywords.
- Created and edited meta titles, descriptions, and other HTML elements to improve page ranking.
- Researched relevant industry topics to create high-quality content for websites.
- Conducted keyword research to identify potential opportunities for improvement.
- Optimized existing webpages with targeted keywords and phrases.
- Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Established core metrics for projects based upon client needs.
- Evaluated and procured hardware or software for implementing online marketing campaigns.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
SEO Specialist
Artiste Du Diamant
01.2021 - 09.2021
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Analyzed website content to ensure proper optimization for target keywords.
- Conducted keyword research to identify potential opportunities for improvement.
- Collaborated with web developers in the implementation of SEO best practices.
- Provided guidance on how to optimize copywriting for better search engine visibility.
- Worked closely with cross-functional teams to develop effective content marketing strategies that support SEO objectives.
- Developed a comprehensive link building strategy including outreach campaigns.
- Identified areas of improvement within current SEO processes and recommended changes accordingly.
- Ensured all content created is optimized according to best practice guidelines set by search engines.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Developed SEO strategy, defined goals and prioritized tests and projects.
SEO Analyst and Consultant
Coverking Auto Mobile
New York
- Conducted keyword research to identify target keywords for optimization.
- Analyzed website performance, including page speed and mobile responsiveness, to optimize user experience.
- Optimized content by ensuring correct placement of target keywords within text, meta tags, and titles.
- Monitored rankings of target keywords using various analytics tools.
- Performed link building activities such as directory submission, article writing and submission, blog commenting and social bookmarking.
- Created reports on website performance metrics such as organic traffic growth and conversion rate trends.
- Researched competitor websites to identify areas of improvement for our own site.
- Maintained up-to-date knowledge of SEO industry trends and best practices.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Executed and managed banner, video and other non-text link ad campaigns.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
Education
Bachelor of Science - Accounting And Computer Science
University For Development Studies
Wa, Ghana08.2019
Skills
- Content Optimization
- Technical Consulting
- Data Analytics
- Keyword Analysis
- Keyword Research
- SEO Proficiency
- Quality Control
- SEO Strategies
- Viral Marketing Campaigns
- Adobe Creative Suite
- Cross-Functional Team Collaboration
- Customer Service
- Creative Thinking
- KPIs Identification
- Google Analytics
- Decision-Making
- Relationship Building
- Affiliate Program Marketing
- Business Needs Analysis
- Usability Research and Analysis
- A/B and Multivariate Testing
- Sponsorship Program Implementation
- User Intent Profiling
- Market Research and Analysis
- Generating Brand Awareness
- Campaign Launch and Lifecycle Management
- Regulatory Compliance
- Content Development
- Proposal Development
- Strategic Networking
- Account Management
- Market Research
- Semrush, Moz, Ahrefs, Google Analytics, Google Console Expertise
- Industry Trend Understanding
- Technical Writing
- SEO Strategy Development
- Consumer Behavior Research
- Requirements Definition
- Competitive Research and Analysis
- Client Engagement
- Blogging
- Social Media Marketing
- Project Management
- Advertising Strategy
- Application Development
- Web Content Management
- Client Relationship Management
- Conflict Mediation
- KPI Monitoring
- Social Media Engagement
- Content Strategy
- Online Media Campaigns
- Campaign Management
- Data Entry
- SEO Experience
- Progress Tracking
- Content Curation
- Creative Idea Development
- Talent Development
- KPI Tracking
- Media Relations
- Microsoft Office
- Branding Campaigns
- Advertising Strategies
- SEO/SEM Strategies
- Team Leadership
- Audience Engagement
- Competitor Analysis
- Promotional Planning
- Google Analytics Expertise
- Strategic Planning
- Project Coordination
- Keyword Research
- Marketing Support
- Test Planning
- Requirements Gathering
- Data Analysis
- Test Planning
Languages
English
First Language
English
Proficient
C2
Accomplishments
- Created highly effective new program for Stayplain Technology Institute that significantly impacted efficiency and improved operations.
- Negotiated with vendors, saving company $20,000 annually.
- Led team to achieve 20%, earning recognition from upper management and financial reward.
- Consistently maintained high customer satisfaction ratings.
- Exceeded sales goals by average of 30% in 2022.
- Realized 20% in ongoing effort to boost revenue while reducing costs.
- Promoted from SEO Analyst (Freelancer) to SEO Consultant, in less than 24-months at Stayplain Company due to my Performance
Affiliations
- Member on Upwork Platform
- Among the top SEO Specialist on the internet
- Among the Top Rated SEO Specialist on Upwork in year 2022 - 2023
Certification
- SEO Certification
- Keyword Research Certification
- SEO Link Building Certification
- Semrush, Moz, Ahref Training.
- Google Analytics and Console Training.
- Management Training
Timeline
SEO Specialist
MadX Digital
09.2021 - 01.2022
SEO Specialist
InVideo
03.2021 - 04.2022
SEO Specialist
Artiste Du Diamant
01.2021 - 09.2021
SEO Consultant and SEO Analyst
HyperXchange
08.2020 - 01.2023
Senior SEO Executive
Stayplain Technology Institute
03.2015 - Current
SEO Analyst and Consultant
Coverking Auto Mobile
Bachelor of Science - Accounting And Computer Science
University For Development Studies
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