Abigail Serwaa Wiredu
Communications Professional
Accra
Summary
Resourceful Communications Professional with seven years of progressive experience in marketing communications and public relations. Creative and organized with proven strengths in project management, building client relationships and increasing business results. Proactively engages with clients to assess needs and develops and implements successful marketing strategies.
Overview
7
7
years of professional experience
Work History
Marketing & Communications Coordinator
Asante Africa Foundation
01.2023 - Current
- Developing engaging social media content for various platforms
- Providing insightful recommendations to enhance communication strategies across diverse platforms
- Designing global and country-specific email campaigns resulting in the surge of open rate from 20% to 27% over a period of six months
- Using Meta Business Suite to monitor the growth and performance of social media platforms
- Overseeing MailChimp functions and reporting on how to maximize the effectiveness of the platform
- Measuring the engagement rate of individual social media posts and providing reports on a monthly, quarterly and annual basis.
Client Service Executive
Primetime Limited
01.2020 - Current
- Generating new strategies and ideas to help clients such as the German Development Corporation (GIZ) and the African Continental Free Trade Area (AfCFTA) Ghana office meet their specific project goals and objectives
- Supervising the daily production of contests for the National Science & Maths Quiz (NSMQ), the longest-running educational TV programme in Ghana
- Supervising and coordinating the ‘Think Future Think Insurance’ educational campaign and the National Insurance Debate, an initiative of the Insurance Awareness Coordinators Group (IACG) and the GIZ
- Coordinating with clients and internal resources to ensure all involved have the relevant information needed to complete projects on time and within budget
- Developing strategies for corporate communication
- Supervising quality and accuracy of final deliverables including content, formatting and artworks
- Developing budgets and cost lines for client projects and campaigns.
Social Media Manager
Primetime Limited
05.2017 - 01.2019
- Created engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness
- Monitored the success of social media campaigns through media analytics, KPIs and dashboards.
- Prepared monthly calendar to manage online content across multiple platforms.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Collaborated with other departments to ensure brand consistency across all channels.
PR Strategist & Social Media Manager
Outspoken Edge Limited
10.2016 - 04.2017
- Utilized all internal resources (creatives, design/graphics, PR/media, content) to develop presentations, strategies and deliverables
- Created, managed and increased clients' online presence through blogs and social networks
- Conducted research on competitors and their marketing activities.
- Led cross-functional teams in brainstorming sessions for various projects including digital campaigns, rebranding and product launches
- Collaborated with other departments to ensure effective execution of strategies.
- Wrote content related to strategies such as white papers, blog posts, press releases.
Education
Bachelor of Arts in Communication Studies - Public Relations, Advertising
- Thesis: Advertising Clutter & Its Impact on the Consumer
- GPA: 2.69/4.00
Skills
- Writing
- Event Planning/Coordination
- Email Marketing (MailChimp)
- Digital Marketing
- Budgeting
- Public Speaking
- Marketing Strategies
- Proposal Development
Project Management Experience
- Project Lead, Think Future Think Insurance Campaign/National Insurance Debate, June & November 2022, Supervised and coordinated the 'Think Future, Think Insurance' Educational Campaign to tertiary institutions and the National Insurance Debate, both initiatives of the Insurance Awareness Coordinators Group (IACG) and the GIZ
- Production Supervisor, National Science & Maths Quiz, 2019 – 2023, Played a key role in the successful executions of the 2017, 2018, 2019, 2020, 2021, 2022 and 2023 editions of the National Science & Maths Quiz (NSMQ). The 2017 edition was subsequently adjudged the CIMG TV Programme of the Year 2017. The NSMQ 2020 campaign won six (6) Gold Awards at the 2021 AAG Gong Gong Awards., The 2022 edition was again adjudged the CIMG TV Programme of the Year and New Media Campaign of the Year 2022.
- PR Strategy Development, Primetime Limited/Outspoken Edge Limited, 2016 – 2022, Developed full PR strategies and project/campaign pitches for various companies including SAMPA Africa, a women-led NGO, focused on sourcing and financing young African based entrepreneurs
Languages
AKAN
First Language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
References
References available upon request.
Timeline
Marketing & Communications Coordinator - Asante Africa Foundation
01.2023 - Current
Client Service Executive - Primetime Limited
01.2020 - Current
Social Media Manager - Primetime Limited
05.2017 - 01.2019
PR Strategist & Social Media Manager - Outspoken Edge Limited
10.2016 - 04.2017
Ghana Institute of Journalism - Bachelor of Arts in Communication Studies, Public Relations, Advertising
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