Hi, I’m
Abigail Owusu-Ansah
Virtual Assistance Sales and Business Development
Accra,Greater Accra
Summary
As a Business Development Associate with 5 years of experience in the industry, I bring a dynamic and results-oriented approach to driving growth and fostering strategic partnerships. My general experience includes a solid understanding of business development principles, with key skills in identifying and capitalizing on new market opportunities, researching and analyzing market trends, developing business proposals, and building and maintaining client relationships. My biggest achievement includes successfully increasing revenue by 30% within a year through strategic market expansions and partnerships. I am confident that I can contribute to your company by leveraging my expertise in business development and my proactive and collaborative approach to achieve exceptional results and support your long-term success.
Overview
7
years of professional experience
3
Languages
Work History
BreedMin Agribusiness Company
Business Development Lead
09.2023
Job overview
- Developed and executed strategic business development plans to expand BreedMin's market share and drive revenue growth in the pet food production and rabbit rearing sectors
- Identified and cultivated new business opportunities, including partnerships, distribution channels, and strategic alliances, to enhance BreedMin's market reach and penetration
- Built and maintained strong relationships with key stakeholders, including distributors, retailers, veterinarians, and industry influencers, to promote BreedMin's products and services
- Led negotiations and contract discussions with potential clients, ensuring favourable terms and agreements that align with BreedMin's objectives and financial targets
- Collaborated with the marketing team to develop and implement effective marketing strategies and promotional campaigns to increase brand awareness and customer engagement
- Conducted market research and competitive analysis to identify emerging trends, consumer preferences, and opportunities for innovation within the pet food industry
- Monitored sales performance, tracked key metrics, and prepared regular reports and forecasts to assess progress towards business development goals and inform strategic decision-making
- Stayed abreast of industry developments, regulatory requirements, and best practices in pet nutrition and animal husbandry to ensure BreedMin remains at the forefront of innovation and compliance.
AHEAD Program
Sales Associate & Client Success Manager
11.2023 - Current
Job overview
- Created and maintained a consistent engagement plan to keep our existing clients excited, engaged and up to date with exciting news and insights
- Collaborated closely with cross-functional teams including Go-to-Market (GTM), Technology, and Marketing to successfully roll out the Ahead program within specified deadlines, resulting in a significant uptake of over 2000 applications during its inaugural phase
- Supported the conceptualization, development, and execution of the AHEAD4Business(a commercial version for corporate training of the AHEAD program)
- Define the USP of the product, built concept notes, assessed willingness to pay for the product with shortlisted client groups and generated an 85% viable lead pipeline for the product launch
- Achieved a remarkable sales performance of 120% during the pilot phase of AHEAD4Business, surpassing predetermined KPIs for sales targets
- Planned and executed product launch campaigns to drive awareness, interest, and sales for the AHEAD program and AHEAD4Business
- Collaborated with product development teams to understand product features and benefits and translate them into compelling marketing materials
- Monitored, analysed, and furnished comprehensive reports on the performance metrics of product campaigns, facilitating informed decision-making processes and optimising future marketing strategies.
Nwentoma GH
Founder & Team lead
07.2020 - Current
Job overview
- Developed a business plan
- Developed a financial model
- Created pitch deck t for investment funding
- Ran a product analysis
- Conducted market analysis and feasibility studies
- Secured investment for the first production
- Created design illustrations and coordinated with key vendors
- Managed projects while working within a budget
- Coordinated production and customization of Kente couture
- Supervised for quality assurance of already-made Kente dresses
- Coordinated product marketing
- Built and managed the sales strategy and implementation plan
- Managed the project from conceptualization to execution.
Sand Technologies - ALX
Data Mapping and Business Development Fellow
09.2023 - 12.2023
Job overview
- Collected and processed employer market data to deliver insightful reports to internal stakeholders
- Executed strategic outreach initiatives, initiating contact with employers to discuss job opportunities and presenting potential matches from our talent pool
- Effectively communicated how our candidates align with employer needs
- Cultivated relationships with employers to identify new growth opportunities
- Conducted comprehensive market research and analyzed trends to inform business strategy
- Maintained accurate and up-to-date records of all job opportunity details and candidate interactions, ensuring data integrity within the talent pool
- Conducted detailed job opportunity analysis, gathering information on requirements and company culture to identify ideal candidates
- Evaluated potential matches based on skills, experiences, and cultural fit, presenting top candidates for each opportunity to employers.
Africa Foresight Group
Business Associate- Consultant
06.2023 - 10.2023
Job overview
- Provided business and strategy development support through primary and secondary research
- Supported with facilitating client engagements
- Supported a Ghanaian tech-driven consulting company in carving out and composing monthly and annual thought leadership reports on various thought-provoking topics in key markets in Africa
- Developed a research report for a Ghanaian flour mill company to explore growth opportunities in the Ghanaian and West African flour markets.
Africa Foresight Group
Lead Coordinator- Business Development Team
07.2021 - 05.2023
Job overview
- Conducted comprehensive market research and analysis to identify potential growth opportunities, target markets, and industry trends
- Generated 500+ leads and conducted prospecting activities to expand the client base and nurture relationships with key stakeholders
- Developed and delivered persuasive business proposals and presentations to clients, highlighting the value proposition and benefits of the company's services
- Collaborated closely with cross-functional teams to ensure successful project execution, meeting client requirements and expectations
- Negotiated contracts and terms of agreements, leading to successful partnerships and favorable outcomes
- Maintained ongoing client relationships, providing exceptional customer service and support, and identifying upselling or cross-selling opportunities
- Monitored market competition and industry developments, making proactive recommendations to optimize business strategies and stay ahead in the market
- Assisted in the development and implementation of strategic business development plans and initiatives to achieve revenue and growth targets.
Africa Foresight Group
Growth Analyst- Growth Team
01.2021 - 07.2021
Job overview
- Review new client opportunities that come through to AFG by conducting initial research and engaging existing partners as well as other stakeholders
- Support initial conversations with new clients to explain our service portfolio and processes
- Launch and track the proposal development process for approved leads
- Conduct regular searches for new opportunities AFG should explore
- Support the development of partnership proposals for existing and new programs
- Coordinate the marketing of each program in close collaboration with the AFG communications team
- Design and execute regular outreach to the AFG client community with newsletters and thought leadership pieces in collaboration with the growth lead
- Develop proposal templates, workshop presentations, and company pitching tools for AFG
- Collect feedback from partners and program beneficiaries on a regular basis
- Support the administration of activities of both new and existing programs in collaboration with the Growth Team
- Regularly track the progress and impact of all programs on a regular basis.
Freelance Business Analyst
09.2018 - 12.2020
Job overview
- Created pitch decks for a company's C-class level management
- Support legal due diligence such as company registration, research on the right auditing firms to work with, etc
- Conducted market research and analysis of a firm's customer base further supporting senior management decision-making for lead generation
- Rework client segmentation matrix and supported the implementation of the new model - ensuring accurate categorization of the firm's clients
- Developed SOPs for optimal collaboration between departments - addressing previously existing pain points
- Created tools and resources/frameworks to debottleneck process and ensure delivery on time and in spec.
Prudential Bank Ltd
Marketing Assistant
09.2017 - 08.2018
Job overview
- Prospected new customers and visited existing customers
- Compiled weekly reports and filing
- Cross-sold the bank's new products to existing customers
- Organized events to attract customers and prospects
- Organized team bonding and retreats to discover new ideas
- Managed and organized files and documentation
- Generated and implemented business development activities i.e
- In-person meetings with clients
- Handled customers' complaints speedily whilst managing customer expectation
Education
ALX
from Virtual Assistance Certification
McKinsey &Company
Forward Program Certification
Google
from Digital Marketing Certificate
African Skills Hub
Data Analysis Certification
Kwame Nkrumah University of Science And Technology
from BSc. Computer Science And Programming
05.2001
Corporate Finance Institute (CFI)
Financial Modelling and Valuation Analysis(FMVA) Certification
Skills
Market Research and Analysis
Skills and competence
- Google Workspace (Proficient)
- Microsoft Office 365 suite (Proficient)
- Tech-savvy
- Organizational and Planning Skills
- Teamwork
- Experience in remote work culture.
- Project management
- Prioritizing and using resources effectively
- Excellent Communication Skills
- Great People Skills
- Ability to work with little or no supervision.
Volunteer Experience
Niche Kampany, Content/Social Media Manager, 12/2019, Ran the 8OVER8 brand campaign., Created content for several social media platforms., Planned and scheduled content in advance., Built a social media presence by maintaining a solid online presence., Monitored the company's brand on social media., Built brand awareness by engaging relevant influencers.
References
Referees will be provided upon request
Timeline
Sales Associate & Client Success Manager
AHEAD Program
11.2023 - Current
Business Development Lead
BreedMin Agribusiness Company
09.2023
Data Mapping and Business Development Fellow
Sand Technologies - ALX
09.2023 - 12.2023
Business Associate- Consultant
Africa Foresight Group
06.2023 - 10.2023
Lead Coordinator- Business Development Team
Africa Foresight Group
07.2021 - 05.2023
Growth Analyst- Growth Team
Africa Foresight Group
01.2021 - 07.2021
Founder & Team lead
Nwentoma GH
07.2020 - Current
Freelance Business Analyst
09.2018 - 12.2020
Marketing Assistant
Prudential Bank Ltd
09.2017 - 08.2018
Kwame Nkrumah University of Science And Technology
from BSc. Computer Science And Programming
05.2001
ALX
from Virtual Assistance Certification
McKinsey &Company
Forward Program Certification
from Digital Marketing Certificate
African Skills Hub
Data Analysis Certification
Corporate Finance Institute (CFI)
Financial Modelling and Valuation Analysis(FMVA) Certification
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