ABIGAIL ODURO AMOAH

• Spearheaded marketing campaigns for new fabric collections, boosting local visibility and foot traffic.
• Designed high-impact visual assets using Canva, ensuring consistent brand aesthetic on social media.
• Acted as primary brand ambassador, managing inquiries and fostering long-term customer relationships.
• Negotiated partnerships with local fashion designers and bulk buyers, expanding sales channels.

• Data Integrity: Transcribed complex field research audio files, ensuring 100% accuracy for high-level analysis.
• Reporting: Collaborated with the research lead to organize qualitative data for final project representation.

• Business Launch: Partnered with the CEO to execute the foundational market entry strategy, successfully launching the company’s operations in Ghana.
• Executive Comms: Managed the CEO’s executive portfolio and drafted high-level correspondence for partners and stakeholders.
• Operations & HR: Directed daily operations and staff performance, ensuring strict compliance with telecommunication regulations.

• Stakeholder Comms: Acted as the central point of contact for parents, staff, and external regulatory bodies (GES).
• Public Speaking: Taught English Language and Literature, refining the ability to simplify complex concepts for diverse audience.

• Brand Strategy: Developed and executed on-air and digital branding strategies to increase station visibility and listener loyalty.
• Program Marketing: Managed promotional campaigns for key radio segments, utilizing social media channels to boost audience engagement and call-in rates.
• Production Support: Assisted in the end-to-end production of daily shows, including script preparation, guest scheduling, and live studio coordination.
• Event Activation: Coordinated on-ground marketing activations and sponsored events, ensuring all branding materials aligned with station guidelines.

• Media Events: Organized press soirees to effectively communicate company developments to media partners.
• Internal Comms: Sourced content and edited the corporate newsletter, boosting internal information flow.
• CSR Initiatives: Coordinated HIV awareness campaigns and community development projects within catchment areas.

Customer relations:served as the first point of contract for clilents

* Customer Relations: Served as the first point of contact for clients, resolving inquiries and maintaining a professional brand image.

* Product Marketing: Assisted in the cross-selling of banking products (savings accounts, cards) to walk-in customers, supporting branch sales targets.

* Operational Support: Supported the operations team with account opening documentation and databas

• Shadowed daily activities of office staff to gain understanding of scope of work.
• Maintained organised and updated file systems for easy staff use.
• Provided administrative support to multiple departments, aiding in the smooth running of day-to-day operations.
• Photocopied and printed documents for office team members.
• Executed administrative tasks under managerial supervision to optimise workflow.
• Filed physical and digital copies of important documents to maintain accurate and consistent records.
• Handled phone calls and responded to emails on behalf of staff, keeping senior members free to focus on larger issues.
• Maintained accurate records and databases, ensuring data integrity and accessibility for relevant parties.
• Supported meetings by preparing materials, setting up spaces and taking notes.
• Handled customer inquiries via email and telephone, delivering exceptional service and fostering positive relationships.