ABENA OFOSUA ABBOAH-OFFEI
Tema
Summary
Detail-oriented professional with superb people-skills and public relations experience. Business-savvy with excellent decision-making skills. Highly personable with excellent communication skills. A detail-oriented Personal assistant offering years of relevant experience in the construction field. Gifted in Scheduling, correspondence and Event coordination.
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing and Customer Relations Manager & Administrator
AO Kainos Ventures
01.2019 - Current
- Provide staff coaching, mentoring and consultation to enhance performance and professional development
- Became a strong link between the company and customers, solving about 50% of Challenges
- Consistently receive positive feedback from Clients on performance reviews
- Identify appropriate marketing channels and target customers for campaigns
- Develop campaigns and specific marketing strategies for clients
- Create documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
- Maximize advertising efforts by developing content for media relations, corporate communications and social media posts
- Mentor and guide executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
- Study demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Manage full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules
- Increase brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
- Conduct research to analyse customers' behaviour, including preferences, trends and purchasing habits
- Track various product sales and costs by analysing and entering sales, business data and expenses
- Established community relationships by coordinating events to maximize marketing strategies
- Partnered with sales and training teams to strengthen client relationships and generate new revenue opportunities
- Generated attractive and consistent graphic designs for use in all types of marketing
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets
- Planned marketing initiatives and leveraged referral network to promote business development
- Determine optimal targets, competitor offerings and tactics by studying and analyzing demographic data
- Counseled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion
- Came up with unique and innovative ideas for product branding
- Researched, designed, implemented and tracked advertising and public relations activities
- Analyze data from previous and current marketing campaigns to improve future results.
Personal Assistant & Administrator
Shalom Indusco Co. Ltd
Tema
11.2016 - 06.2019
- Entrusted to handle confidential and sensitive situations in professional matter
- Maintained appropriate filing of personal and professional documentation
- Provided multifaceted services to career professionals by running errands, managing mail, scheduling appointments and arranging transportation
- Promoted team productivity by keeping supplies organized and well-stocked
- Responded to emails and other correspondence to facilitate communication and enhance business processes
- Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency
- Arranged domestic and international travel plans and itineraries, including flight, car service and restaurant reservations
- Handled all incoming information requests for several busy executives
- Orchestrated successful conferences, including associated travel for all speakers and attendees, facilities and support services
- Utilized personal and professional networks to identify, acquire and manage new clients
- Provided staff coaching, mentoring and consultation to enhance performance and professional development
- Consistently received positive feedback from guests on performance reviews
- Led staff and vendors in providing high level of service for owner and guests
- Took notes and dictation at meetings
- Filed paperwork and organized computer-based information
- Oversaw personal and professional calendars and coordinated appointments for future events
- Sourced and ordered office equipment and supplies
- Screened personal and business calls and directed to appropriate party
- Worked with clients to effectively plan and coordinate logistics for special projects and events
- Organized and attended meetings, including compiling all related documents and reports
- Created and managed office systems to efficiently deal with documentation
- Displayed absolute discretion at handling confidential information
- Managed and reviewed filing and office systems.
Marketing Manager
Capture Photography
09.2015 - 10.2016
- Developed creative sales tools, including presentations, trend reports and product data sheets
- Consulted with product development teams to enhance products based on customer data
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Grew new business connections by strategically networking with industry experts.
Trainee Clinical Psychologist
Korle-bu Teaching Hospital
10.2010 - 03.2011
- Regular check-ups on children with special cases in the ward
- Research and collating of information on children with special cases
- Development and implementation of games to keep the children happy and active.
Attached, Accra Psychiatry Hospital
06.2010 - 07.2010
- Regular check-ups on children with special cases in the wards
- Team research and collating of information on children with special cases
- Development and implementation of games in teams to keep the children happy, active and their improve brain senses
- Writing reports in teams and submitting to supervisor.
Education
Master of Business Administration - Marketing
University of Ghana
07.2015
Bachelor of Arts - Psychology
University of Ghana
07.2012
GED -
John Hopkins University
VirtualSkills
- Schedule Management
- Meticulous attention to detail
- Staff Collaboration
- Time Management
- Strong problem solver
- Meeting Planning
- Travel Administration
- Staff Motivator
- Microsoft Office Proficiency
- Administrative support
- Relationship/Team Building
- Commitment to quality and service
- GIMPA, Accra
- Microsoft Office Suite Training, 11/2008
- IPMC, Tema
- Business Administration
- Policy Implementation
- Operations Management
- Marketing
- Strategic Planning
- Business Development
- Performance Evaluations
- Brand Management
- Customer Relationship Management (CRM)
- Complex Problem-Solving
Accomplishments
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Consistently maintained high customer satisfaction ratings.
- Improved delivery of jars of water by swiftly delivering product, realizing overall increase in customer satisfaction and cost efficiency.
References
REFEREES: Kofi Nyarko-Okae Project Manager/Quantity Surveyor Simplex Engineering +233 20 889 7036. Laud Mackenzie Project/Works Manager Shalom Indusco Co Ltd/Mcluxy Enterprise P. O. Box LG 775 Legon, Accra +233 24 934 6455
Languages
English
First Language
French
Beginner
A1
Spanish
Beginner
A1
Certification
- Accounting and financial management
References
References available upon request.
Timeline
Marketing and Customer Relations Manager & Administrator
AO Kainos Ventures
01.2019 - Current
Personal Assistant & Administrator
Shalom Indusco Co. Ltd
11.2016 - 06.2019
Marketing Manager
Capture Photography
09.2015 - 10.2016
Trainee Clinical Psychologist
Korle-bu Teaching Hospital
10.2010 - 03.2011
Attached, Accra Psychiatry Hospital
06.2010 - 07.2010
Master of Business Administration - Marketing
University of Ghana
Bachelor of Arts - Psychology
University of Ghana
GED -
John Hopkins University
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