ABEL WONDMU
Accra,Ghana
Summary
Medical Sales & Marketing Director | Physician-Led Growth Expert
A results-oriented medical doctor with a proven record of success in healthcare marketing, medical sales, and digital health transformation across Africa. I combine clinical expertise with strategic business leadership to drive growth, improve service delivery, and support healthcare innovation. With over four years of experience spanning patient care, medical device consultancy, telemedicine implementation, and multi-market expansion, I excel at aligning medical solutions with market needs. Adept at developing high-impact marketing strategies, managing B2B relationships, and guiding hospitals through the adoption of cutting-edge technologies. Passionate about improving access, quality, and sustainability in healthcare through strategic partnerships and technology-driven solutions.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Sales and Health Education Director
Mangel Klicks Ltd
Accra, Ghana
02.2025 - 05.2025
- Spearheaded strategic sales initiatives for high-impact medical equipment and healthcare training services across Ghana, Nigeria, and West Africa, increasing B2B partnerships .
- Led market entry strategies and secured distributor agreements with global brands supporting expansion into diagnostic imaging, vascular access, and surgical solutions.
- Directed nationwide training programs for clinical and non-clinical staff, successfully launching CPD-accredited workshops and hospital-based seminars to enhance equipment usage and health outcomes.
- Oversaw the promotion and implementation of healthcare digital tools, such as EMR systems and telemedicine platforms, for public and private hospitals.
- Coordinated product registration processes with Ghana FDA and regulatory bodies, ensuring full compliance for imported medical technologies and devices.
- Developed and managed digital marketing campaigns resulting in increased visibility and a 65% boost in lead generation.
- Facilitated high-level stakeholder engagement and proposal presentations to government agencies, NGOs, and healthcare providers.
- Acted as the primary liaison for client onboarding, post-sale support, and feedback analysis to ensure continuous customer satisfaction and retention.
- Initiated community health education projects and awareness campaigns on autism, maternal care, and diagnostics, in collaboration with organizations .
Medical Consultant & Africa Sales and Marketing Director
Turquaz Health
07.2020 - 05.2025
- Led sales and marketing efforts for medical equipment across African markets, focusing on hospitals and clinics seeking advanced, affordable medical technologies.
- Collaborated with hospitals to assess medical equipment needs, offering tailored solutions and acquisition packages.
- Developed strategic partnerships with global manufacturers of medical devices and equipment, including the installation, maintenance, and training of healthcare professionals.
- Provided consultancy on medical equipment use, particularly neonatal CPAP machines, CTG machines, and ECG monitors.
- Oversaw training programs for clinical staff, ensuring safe and effective equipment usage.
- Conducted product demonstrations to optimize hospital workflows.
Marketing Manager & Telemedicine Unit Head
Addis Hiwot General Hospital
Addis Hiwot General Hospital, Ethiopia
01.2022 - 01.2023
- Design and implement comprehensive marketing strategies to promote hospital services, increase patient volumes, and enhance the hospital’s brand visibility both online and offline.
- Lead the development, launch, and management of the hospital’s telemedicine services, ensuring high-quality virtual care delivery across various specialties.
- Drive digital marketing campaigns including SEO, social media, Google Ads, and patient-targeted content that align with hospital goals and service priorities.
- Collaborate with clinical departments to develop promotional materials and service-specific outreach programs for both local and diaspora communities.
- Identify and develop strategic partnerships with private clinics, corporates, insurance firms, and NGOs to expand hospital reach and telehealth adoption.
- Supervise and train staff on telemedicine tools and workflows, ensuring compliance with data protection, clinical quality, and patient confidentiality standards.
- Monitor and evaluate the effectiveness of marketing initiatives and telehealth services using KPIs such as patient satisfaction, service utilization, engagement metrics, and ROI.
- Serve as a liaison between patients and hospital departments to ensure smooth referral processes, particularly for virtual consultations and follow-ups.
- Plan and coordinate health awareness events, webinars, and digital campaigns that educate the public and promote preventive care via telehealth channels.
- Stay abreast of industry trends in healthcare marketing and telemedicine innovation to ensure the hospital remains competitive and technology-forward.
Head of Quality Assurance
Liyana Digital Healthcare
Addis Abeba
01.2021 - 12.2021
- Led quality assurance for all digital health services, ensuring consistent compliance with clinical standards, patient safety regulations, and data privacy protocols.
- Supervised the development and evaluation of telemedicine content, patient interaction workflows, and remote diagnostic procedures to meet evidence-based care standards.
- Coordinated audits and performance reviews across the digital health platform, identifying gaps and implementing corrective action plans to enhance service quality and efficiency.
- Designed and implemented standard operating procedures (SOPs) for content creation, patient support, and clinical consultation protocols.
- Trained medical and non-medical staff in best practices for digital health delivery, maintaining user satisfaction above 90% across service platforms.
- Collaborated with the tech and medical content teams to ensure alignment between software features and clinical needs.
- Monitored patient feedback loops, flagged technical or clinical issues, and worked cross-functionally to resolve them swiftly.
Under-5 Pediatric OPD Physician
Akaki Kela Health Center
Addis Abeba, Ethiopia
12.2020 - 01.2021
- Provided clinical care for children under 5 years of age in the outpatient department.
- Conducted medical assessments, diagnosed common pediatric conditions, and prescribed appropriate treatments.
- Collaborated with nurses and health officers to ensure comprehensive child health services.
- Participated in routine immunization programs and community health education for mothers.
- Maintained accurate patient records and contributed to follow-up care for recurring cases.
Education
Doctor of Medicine - Doctor of Medicine (MD)
Mekelle University School of Medicine
Ethiopia 01.2014 - 11.2020
Skills
- Partnership development & B2B sales
- Healthcare market knowledge & strategic planning
- Healthcare marketing, branding & digital campaigns
- Telemedicine implementation & digital health leadership
- Clinical equipment sales, demos & training
- Project management & cross-functional coordination
- Regulatory compliance & product registration
- Quality assurance in digital health systems
- CPD-accredited training & health education delivery
- Client engagement, onboarding & retention
Certification
- Certificate in Healthcare Marketing and Sales
- Advanced Training in Telemedicine and Telehealth Services
- Healthcare Project Management
Languages
Amharic
Native
Tigrinya
Native
English
Advanced
Custom
Medical Equipment Installation for Turkish Hospitals in Africa, Led a project team responsible for the installation and training on new neonatal equipment in major hospitals, improving patient outcomes. Telemedicine Unit Setup, Introduced and led the successful implementation of telemedicine services at Addis Hiwot General Hospital, enabling remote patient consultations and advanced equipment management.
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Sales and Health Education Director
Mangel Klicks Ltd
02.2025 - 05.2025
Marketing Manager & Telemedicine Unit Head
Addis Hiwot General Hospital
01.2022 - 01.2023
Head of Quality Assurance
Liyana Digital Healthcare
01.2021 - 12.2021
Under-5 Pediatric OPD Physician
Akaki Kela Health Center
12.2020 - 01.2021
Medical Consultant & Africa Sales and Marketing Director
Turquaz Health
07.2020 - 05.2025
Doctor of Medicine - Doctor of Medicine (MD)
Mekelle University School of Medicine
01.2014 - 11.2020
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