ABDUL BASIT LABARAN
Accra
Summary
Proven Web Developer and Social Media Manager with a track record of enhancing online presence and engagement for Dr. Joe Asamoah and Overflow Productions. Leveraged SEO and content creation skills to boost web traffic and social media interaction, demonstrating exceptional teamwork and collaboration. Achieved significant improvements in user experience and brand visibility through innovative design and strategic campaign management. Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Dr. Joe Asamoah
2023.06 - Current
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased brand awareness by developing and implementing effective social media strategies.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
Website Developer
On Time Staging
2023.05 - Current
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Developed internal tools that automated repetitive tasks within the development process, saving time during project cycles.
- Applied emerging technologies to update and maintain site applicability.
- Implemented SEO best practices to drive organic search engine rankings and increase website visibility.
- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
- Developed custom WordPress themes for improved website functionality and increased traffic.
- Evaluated emerging web technologies to identify potential benefits for future projects.
- Reduced page load times by compressing images and implementing caching strategies, leading to higher user satisfaction rates.
Website Manager
Dr. Joe Asamoah
2023.04 - Current
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Increased web traffic by implementing effective SEO strategies and keyword research.
- Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
- Enhanced user experience by optimizing website layouts and navigation features.
- Ensured consistent branding across all digital assets by adhering to established style guides and design principles.
- Optimized website loading times by implementing technical solutions such as caching mechanisms, image optimization techniques, and server-side configurations.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Maintained high levels of security with robust measures such as secure coding practices, vulnerability scanning, and timely patching of software components.
Website Manager / Developer
Leages Awards
2023.03 - Current
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Increased web traffic by implementing effective SEO strategies and keyword research.
- Enhanced user experience by optimizing website layouts and navigation features.
- Performed ongoing competitor analysis and market research to identify emerging trends and areas for potential improvement within site architecture and content offerings.
- Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
- Analyzed user behavior data via Google Analytics to make informed decisions on UX/UI adjustments for better overall usability.
- Provided training and mentorship for junior team members on best practices in web design and development.
- Optimized website loading times by implementing technical solutions such as caching mechanisms, image optimization techniques, and server-side configurations.
- Streamlined internal processes by creating efficient workflows for content management, review, and publication.
Website Manager / Developer
Splaoch Care Foundation
2023.01 - Current
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Increased web traffic by implementing effective SEO strategies and keyword research.
- Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
- Enhanced user experience by optimizing website layouts and navigation features.
- Analyzed user behavior data via Google Analytics to make informed decisions on UX/UI adjustments for better overall usability.
- Provided training and mentorship for junior team members on best practices in web design and development.
- Coordinated with digital marketing team members to ensure cohesive messaging across social media channels, email campaigns and other off-site promotional opportunities.
- Ensured consistent branding across all digital assets by adhering to established style guides and design principles.
Social Media Manager
Overflow Productions
2020.04 - Current
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Website Developer / Manager
Ocean Capital Microfinance LTD
2021.03 - 2024.04
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Created custom e-commerce solutions, increasing online sales for multiple clients.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Optimized company's website and main corporate blog to boost SEO traffic to sites.
- Enhanced user experience by applying responsive design principles and optimizing website performance.
- Developed internal tools that automated repetitive tasks within the development process, saving time during project cycles.
- Applied emerging technologies to update and maintain site applicability.
- Implemented SEO best practices to drive organic search engine rankings and increase website visibility.
Graphic Designer
Global Goals Ghana Ltd
2019.09 - 2023.10
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Developed creative design for print materials, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Designed creative digital displays used in online advertising for local businesses.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Completed final touches for projects before rollout.
Website Developer / Manager
Rogai Microfinance Limited
2021.02 - 2023.03
- Optimized company's website and main corporate blog to boost SEO traffic to sites.
- Developed internal tools that automated repetitive tasks within the development process, saving time during project cycles.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Created custom e-commerce solutions, increasing online sales for multiple clients.
- Reduced page load times by compressing images and implementing caching strategies, leading to higher user satisfaction rates.
- Integrated third-party APIs to incorporate dynamic content and enhance overall website functionality.
- Converted legacy HTML sites to modern CMS platforms such as WordPress or Drupal for easier content management by clients.
- Collaborated with graphic designers to create visually appealing and user-friendly websites.
- Strengthened intranet and sub-sites to bolster internal communication strategies.
- Oversaw web platform testing, troubleshooting and user sampling prior to live deployment.
- Improved site accessibility by implementing ARIA roles, semantic markup, and keyboard navigation support.
Education
Diploma - Web Development And Graphic Design
IPMC
Accra Ghana 03.2020
Skills
- Web Development
- Web Management
- Social Media Management
- Photo and Video Editing
- Teamwork and Collaboration
- Content Creation
- Graphic Designing
- Search Engine Optimization (SEO)
- Email Marketing
- Campaign Management
- Paid Advertising
Languages
English
Bilingual or Proficient (C2)
Timeline
Social Media Manager
Dr. Joe Asamoah
2023.06 - Current
Website Developer
On Time Staging
2023.05 - Current
Website Manager
Dr. Joe Asamoah
2023.04 - Current
Website Manager / Developer
Leages Awards
2023.03 - Current
Website Manager / Developer
Splaoch Care Foundation
2023.01 - Current
Website Developer / Manager
Ocean Capital Microfinance LTD
2021.03 - 2024.04
Website Developer / Manager
Rogai Microfinance Limited
2021.02 - 2023.03
Social Media Manager
Overflow Productions
2020.04 - Current
Graphic Designer
Global Goals Ghana Ltd
2019.09 - 2023.10
Diploma - Web Development And Graphic Design
IPMC
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