Emmanuel Kankam
Accra
Summary
Proven Digital Marketing Manager with a track record of boosting website traffic and enhancing brand awareness through innovative SEO strategies and engaging social media campaigns at LAVet, Abotare Clinic, Supreme Homecare, Gracefields Estates and Construction Ltd, Prestige Property Consulting Ltd, and Belmartz Enterprise. Skilled in audience engagement and market analysis, I excel in developing marketing strategies that drive significant online sales growth. My strategic planning and KPI monitoring abilities ensure campaign success and operational excellence.
Overview
13
13
years of professional experience
Work History
Digital Marketing Expert
Gracefields Estates and Construction Ltd.
07.2025 - Current
- Managed multiple successful PPC campaigns to drive traffic and increase sales on e-commerce platforms.
- Coordinated social media advertising efforts across various platforms, ensuring consistency in messaging while maximizing ad spend efficiency.
- Created engaging visual content using graphic design software such as Adobe Creative Suite, enhancing brand image across all digital channels.
- Conducted regular keyword research to maintain relevancy in search engine rankings while staying ahead of competitors'' tactics.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Conducted competitor analysis to identify gaps in the market and opportunities for growth, enabling strategic planning and execution of targeted marketing campaigns.
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
Digital Marketing Manager
Prestige Property Consulting Ltd.
07.2025 - Current
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Optimized mobile marketing efforts, catering to a growing segment of users accessing content on the go.
- Conducted A/B testing on various digital platforms to refine marketing messages and strategies.
- Analyzed market trends to inform and adjust digital marketing strategies, staying ahead of industry shifts.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
Digital Marketing Manager
Abotare Clinic
01.2022 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
Digital Marketing Manager
Supreme Home and Healthcare Agency
05.2018 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Digital Marketing Manager
Belmartz Enterprise
03.2021 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
CEO
Emoaenda Digital Marketing Agency
03.2021 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
Digital Marketing Manager
Yamok Industries - LAVet
11.2022 - Current
- Boosted brand awareness through the creation of engaging social media campaigns.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Supermarket Manager
Nakanoya Supermarket
02.2021 - 03.2022
- Increased customer satisfaction by implementing efficient store operations and maintaining a well-organized, clean environment.
- Ensured compliance with all health, safety, and legal regulations to maintain a safe shopping experience for customers.
- Developed strong relationships with vendors to secure favorable pricing and timely deliveries of products.
- Optimized store layout for increased foot traffic flow, resulting in higher sales conversion rates.
Tally Clerk
Ghana Port And Harbor Authority - Ghana Dock Labor
01.2013 - 07.2014
- Packed and unpacked incoming items, sorting, stacking, binning and warehousing upon receipt.
- Stored stock in appropriate temporary or permanent warehouse locations.
- Reduced data entry errors with meticulous attention to detail while inputting shipment information into the company''s database.
- Streamlined warehouse operations by maintaining organized records of product quantities, locations, and descriptions.
- Improved efficiency in handling cargo by accurately weighing, measuring, and labeling items as per standard procedures.
Education
Certificate - Digital Marketing & Sales Strategy - DMSS
Institute For Digital Marketing & Communication GH
Accra, Ghana05.2024
High School Certificate - General Art
Asankrangwa Senior High School - Asanco
Asangrangwa, Ghana08.2012
Certificate - I T Technician
CompTIA A+
AiT02.2016
Junior High School - Basic Education
Institute Of Business Studies - IBS
Asankrangwa, Ghana04.2028
Skills
- Social Media Management
- Campaign Development
- Social Media Marketing
- Digital advertising expertise
- Sales funnel development
- Pay-per-click advertising
- Brand-building strategies
- Strategic planning
- Marketing plan development
- Social media strategy
- Campaign performance tracking
- B2C marketing
Timeline
Digital Marketing Expert
Gracefields Estates and Construction Ltd.
07.2025 - Current
Digital Marketing Manager
Prestige Property Consulting Ltd.
07.2025 - Current
Digital Marketing Manager
Yamok Industries - LAVet
11.2022 - Current
Digital Marketing Manager
Abotare Clinic
01.2022 - Current
Digital Marketing Manager
Belmartz Enterprise
03.2021 - Current
CEO
Emoaenda Digital Marketing Agency
03.2021 - Current
Supermarket Manager
Nakanoya Supermarket
02.2021 - 03.2022
Digital Marketing Manager
Supreme Home and Healthcare Agency
05.2018 - Current
Tally Clerk
Ghana Port And Harbor Authority - Ghana Dock Labor
01.2013 - 07.2014
Certificate - Digital Marketing & Sales Strategy - DMSS
Institute For Digital Marketing & Communication GH
High School Certificate - General Art
Asankrangwa Senior High School - Asanco
Certificate - I T Technician
CompTIA A+
Junior High School - Basic Education
Institute Of Business Studies - IBS
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