James Ofeo-Lotsu
Accra
Summary
Proactive Marketing and Customer Service Consultant & Coach with extensive experience as a Marketing Manager and Regional Manager. Notable for driving revenue growth, improving team performance, and enhancing customer satisfaction across multiple sectors. Skilled in strategic market analysis, brand awareness, digital marketing strategies, and client relationship building. With experience across different industries.
Overview
12
12
years of professional experience
Work History
Marketing and Customer Service Consultant & Coach
Direct Solutions Limited
01.2021 - Current
- Increased Client Revenue: Coached and consulted for four SMEs, resulting in an average revenue growth of 30%.
- Enhanced Team Performance: Provided coaching and mentorship to marketing and customer service teams, leading to improved performance and effectiveness across multiple organizations.
- Strategic Market Analysis: Conducted in-depth market analysis for various companies, identifying key growth opportunities and optimizing marketing strategies for better market penetration.
- Customer Satisfaction Improvement: Advised on and implemented customer service best practices that significantly enhanced client satisfaction and loyalty.
- Brand Awareness and Market Penetration: Developed and executed comprehensive marketing strategies for beverage companies, driving significant brand awareness and market penetration.
- Recognition and Awards: Received the prestigious RED STAR award for exceptional sales and marketing performance.
- Industry Leadership: Recognized as a sought-after subject matter expert in sales marketing and customer service within the healthcare and agribusiness industries, regularly engaged as a speaker, visiting lecturer, and seminar resource person.
- Global Impact: Played a pivotal role in establishing strategic alliances with global stakeholders, contributing to broader industry advancements.
Marketing Manager
Fremata Ghana Limited
06.2016 - 01.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Regional Manager
GR Pharma Limited
04.2012 - 06.2016
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
Education
Master of Arts - Marketing Strategy
University Of Ghana
Accra06.2020
Bachelor of Science - Marketing
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana11.2015
Higher National Diploma - Marketing
Accra Polytechnic
Accra10.2009
Skills
- Strategic Planning
- Situation Analysis
- Market Research & Trends
- Competitive Analysis
- Digital Marketing Strategies
- Data Analysis & Insight Generation
- Lead Generation & Nurturing
- Execution & Tracking of Key Performance Indicators (KPIs)
- Budget & Outcome Management
- Client Relationship Building & Communication
Timeline
Marketing and Customer Service Consultant & Coach
Direct Solutions Limited
01.2021 - Current
Marketing Manager
Fremata Ghana Limited
06.2016 - 01.2021
Regional Manager
GR Pharma Limited
04.2012 - 06.2016
Master of Arts - Marketing Strategy
University Of Ghana
Bachelor of Science - Marketing
Kwame Nkrumah University of Science And Technology
Higher National Diploma - Marketing
Accra Polytechnic
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