BENJAMIN OKYERE
Tema
Summary
A results-driven Social Media Manager with Google O2O certification and extensive experience in social media strategy, content management and audience engagement. Highly skilled in Microsoft Office,Google workspace and relevant digital tools with a proven ability to drive brand visibility, lead generation and Online Conversations through data-driven campaigns..
Overview
4
4
years of professional experience
Work History
Instagram Account Manager
P_Gregutmostperfection
Accra
01.2022 - 01.2024
- I analyze performance metrics and audience feedback to refine content strategy, improve reach and attract new clients and Collaborations.
- I managed daily posting, scheduling and platform optimization across social media channels ensuring consistent branding and audience growth.
- I created and optimized captions, Hashtags and visual layouts to align with Beauty Trends and improve discoverability across platforms.
- I engaged with customer messages, promoting bookings, handling inquiries and building strong client relationships.
Instagram Account Manager
SIKAOFFICIAL EVENTS
Accra
01.2025 - Current
- I tracked post performance and campaign results to optimize future events promotions and improve reach and engagement.
- I managed event countdowns, announcement and promotional campaigns to increase attendance and visibility.
- I managed social media content to promote upcoming event, ticket sales, and event highlights across multiple platforms.
Graphic Designer, Content Maker & YouTube Account Manager
SHEGOATIFY
01.2024 - Current
- I develop and implement effective YouTube content strategies aligned with brand goals and target audience needs.
- I plan, manage, and maintain content calendars to ensure consistent and timely video publishing.
- I upload, schedule, and publish videos while optimizing titles, descriptions, tags, thumbnails, chapters, and playlists for maximum reach.
- I optimize content for YouTube SEO and algorithm performance through keyword research and trend analysis.
- I monitor channel performance using YouTube Analytics, tracking watch time, engagement, retention, and audience growth.
- I analyze data insights and adjust content strategies to improve visibility, engagement, and subscriber growth.
Graphic designer, information technology admin, system software & application software, social media manager
MOUNT MARY COLLEGE
Akuse-Somanya
01.2024 - 01.2025
- Graphic Designer: Designed academic program flyers, event posters, admission materials, and institutional branding assets.
- Developed visual content for digital platforms, ensuring brand consistency across print and online media.
- Created promotional graphics for college events, seminars, and outreach programs.
- Produced multimedia materials (banners, social media creatives, presentations) to enhance institutional visibility.
- Collaborated with Academic departments to translate concepts into compelling visual communication.
- Social Media Manager: Managed and grew the college's social media presence across key platforms. ( Facebook and TikTok )
- Created and scheduled engaging content to promote admissions, programs, and events.
- Designed digital marketing campaigns to increase enrollment visibility and engagement.
- Monitored analytics and optimized content strategy based on performance metrics.
- Engaged with online audiences to strengthen institutional reputation and brand awareness.
- Information Technology Administrator: Managed and maintained the college's IT infrastructure, including networks, systems, and Softwares.
- Provided technical support to staff and students, troubleshooting system, connectivity, and software issues.
- Oversaw system security, user account management, and data protection protocols.
- Monitored server performance and ensured system uptime and reliability.
- Implemented IT policies to improve operational efficiency and reduce downtime.
- System & Application Software Management: Installed, configured, and updated operating systems and institutional software applications.
- Managed academic and administrative software platforms to ensure smooth functionality.
- Maintained database systems and ensured secure data storage and backups.
- Evaluated and recommended new software solutions to improve productivity.
- Provided user training on essential software tools and systems.
Education
Bachelor's Degree -
University of Ghana
11.2023
Skills
- Social media platforms
- Scheduling & Calendar Coordination
- Communication & Customer Service
- Database Management & Backup procedures
- Attention to Detail
- Team Collaboration & Leadership
- Flyer, Poster and Marketing Design
- Social media strategy development
- Visual communication and Branding
- Microsoft Office Suite
- Google Workspace
- Canva
- CapCut
- YouTube Studio
- Graphic Design
- IT infrastructure Management
- Technical Support & Helpdesk operations
Timeline
Instagram Account Manager
SIKAOFFICIAL EVENTS
01.2025 - Current
Graphic Designer, Content Maker & YouTube Account Manager
SHEGOATIFY
01.2024 - Current
Graphic designer, information technology admin, system software & application software, social media manager
MOUNT MARY COLLEGE
01.2024 - 01.2025
Instagram Account Manager
P_Gregutmostperfection
01.2022 - 01.2024
Bachelor's Degree -
University of Ghana